The relay runs itself
Preparation steps, reminders, and status chasing that an agency works through by hand are automated, so clinicians can spend their time on medical treatment.
For fertility clinics
Run every surrogacy journey through one clinic-led workflow
Natalyx helps fertility clinics organize patient preparation, provider handoffs, outstanding records, appointments, and shared journey context — while the clinic and its providers maintain full administrative control. No more agency referrals.
Book a demo. Four details, no patient information.
Our Mission
The existing agency manual workflow, fully automated and running within the clinic.
What a surrogacy agency actually does, day to day, is run a manual relay between intended parents, the gestational carrier, clinical staff, and a string of outside professionals. This gets done via phone, email, and spreadsheet, leading to inefficient journey management and information lost between handoffs.
Natalyx automates that relay and runs it inside the practice, with nearly no administrative overhead. The journey stays coordinated through the clinic's own workflow rather than being handed to an intermediary — keeping the patients who already trust it, and the revenue that leaves with them. The clinic stays the coordinating center throughout, and keeps full administrative control.
Coordination stays with the clinic
Outside providers still take part in the journey. What changes is that the practice keeps coordinating it, at the moment patients most need continuity.
Handoffs carry their context
Introductions between the clinic, participants, and outside professionals arrive with what the next pair of hands needs, so less is re-explained and less is lost between them.
Nothing outstanding gets forgotten
Missing records, unscheduled appointments, and unfinished preparation are tracked as shared work rather than living in one coordinator's memory.
What Natalyx Takes On
The administrative weight around a journey, not the clinical judgment inside it.
01 Shared journey context
Intended parents, the gestational carrier, and clinic staff see one consistent view of where the journey stands — the same view for every journey the clinic runs — scoped to what each of them should see.
02 Participant preparation
Natalyx carries the explaining and the chasing that comes before a clinical step, so participants arrive prepared and coordinators repeat themselves less.
03 Provider handoffs
Handoffs to and from outside professionals carry their context with them. Those professionals keep their own judgment and their own decisions.
04 Records and appointments
Outstanding records and unscheduled appointments surface as shared, trackable work instead of living in one coordinator's inbox.
05 Clinic-branded where it counts
Participant-facing coordination is built to carry the clinic's name, so the journey still feels like it belongs to the practice running it.
Patients trust the clinic, then get handed to an intermediary.
Handing a surrogacy journey to an agency has always been the practical option, because coordinating it inside the practice meant taking on the work that agency does by hand. Whether the carrier is someone the intended parents already know or someone the clinic itself referred, that relay is the same: scheduling, record chasing, repeated explanations, and handoffs to counsel, counselors, and other professionals.
Automating that relay is what lets the clinic keep coordinating the journey instead of handing it over. Outside professionals still participate — what changes is that the journey runs through the clinic's workflow, at the point in a patient's care where continuity matters most, and the overhead of running it stays small.
Natalyx is designed to work as an extension of your clinic's operation rather than beside it. The clinic stays the coordinating center and its providers stay authoritative: nobody is handed off into a separate service, and no clinical, legal, or eligibility judgment moves to the software.
Team
The people building it.
Talk to us directly. Please keep patient, medical, legal, and case information out of these channels.
Allen Cioaca
Founder/CEO
UCLA BA Economics & Psychology, University of Oxford MS Modelling for Global Health.
- allen@natalyx.health
- Phone
- (858) 925-3525
Luke Rhodes
Co-Founder/CTO
UCL BS Populations Health Sciences, University of Oxford MS Modelling for Global Health.
- luke@natalyx.health
- Phone
- (609) 309-2170
FAQ
Questions before you register?
Fertility clinics and the staff who coordinate surrogacy journeys inside them. Intended parents, gestational carriers, and outside professionals take part in a journey, but the clinic is the customer and the practice Natalyx is built around.
Natalyx is designed to fit into clinic operations rather than replace them, and to connect with existing clinic systems as integrations are enabled. It is not a replacement for your EHR.
We haven't launched publicly, but we are running a pilot program, which is what the interest form is for. Registering is a record of interest rather than an application, and it commits your clinic to nothing.
No. Natalyx does not make clinical, legal, insurance, psychological, or eligibility determinations, and it does not replace clinic staff, medical judgment, attorneys, mental-health evaluators, or any other professional. Those decisions stay with the clinic and the professionals involved; Natalyx organizes the coordination around them.
No. What gets automated is the relay itself — chasing records, re-explaining the same steps, tracking what is still outstanding — not the people. Coordinators keep the judgment calls and the conversations, and stop spending their day on the parts a system can carry.
Your clinic name, your name, a work email, and a phone number. Nothing else. Please do not send patient, medical, legal, or case information through this public website.
See what running surrogacy through your own workflow would look like.
Book a demo.